For the launch of the seventh edition of its “Live Young” campaign, Evian saw things in big… Or rather in “oversize”. True to the image of its famous babies, the brand offered, in association with General POP agency, an immersive experience to its guests on the roof of Galeries Lafayette. A unique opportunity to slip into the skin of a baby with fun activities like giant puzzles and mikados. As Roland Garros approached, the Evian tennis family was there to celebrate the campaign: the beautiful Maria Sharapova, the French Lucas Pouille and the American Madison Keys all put on the XX(X)L sweatshirts created in collaboration with Rad.co (and distributed since this week) before taking their oversize racket in hand to hit a few balls. A happy return to childhood for the Parisian prescribers who came in great numbers and shared a glass (of water, too) while the clouds gave way to the setting sun over Paris.
Photos: Pierre Mouton (courtesy of SayWho)