Ducasse Paris is the new brand of Alain Ducasse Entreprise, the banner of the company’s plurality of professions. It is the symbol of a corporate group that excels in table arts, grouped into different entities such as publishing, education, manufacturing, consulting, hospitality, culture, reception and of course catering.
Following a call for tenders, BETC was selected to redesign their corporate showcase, the Ducasse Paris website. In the interests of identity consistency, BETC has drawn up a design guideline that can be applied to the entire digital ecosystem of Ducasse Paris, to accompany the identity of the group.
Today, the ducasse paris website tells how a chef's passion and entrepreneurial spirit allowed the creation of a unique company, with 8 different and complementary professions, all linked by a common DNA: the passion of taste and sharing.