on air
  • GREEN INVASION IN THE HEART OF THE CITY! 
    Beauty
    GREEN INVASION IN THE HEART OF THE CITY! 

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    GREEN INVASION IN THE HEART OF THE CITY! 

    How to translate the intelligence of the plant world ?

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    "Fruit of the will of one man, that of YvesRocher, botanist,collecting, manufacturer, distributor."

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    Think about a place that can translate the engineering of the plant, its performance, its promise this is the vocation of this first Concept-Store Yves Rocher, who moved symbolically instead of the first shop opened in the world, boulevard Haussmann in 1969.Fruit of the will of one man, that of Yves Rocher, botanist, collecting, manufacturer, distributor. Yves Rocher products were born of the plant and celebrate vegetal. This place of 450 m2 tells this unique story, this original link. 

    BETC Design has designed an urban retreat where nature expresses itself in its diversity. A place like the vegetable world, smart and surprising. At the heart of the bustle of the Boulevard Haussmann, one is struck by nature, an abundant and lush canopy that extends from the outside to the inside, provides the look, blurring the boundaries between inside and outside. This air garden, specially designed for the Concept-Store Yves Rocher, is the work of Patrick Blanc. 

    Reveal the intelligence of the plant world, illustrate the roots of the brand, show how Yves Rocher Lab work for the skin, these are the challenges of this new space located on three floors. 

     

    A window open on Gacilly, cradle of Yves Rocher.