Caudalie, combining the richness of old vines with the most advanced technology, is facing a new challenge: the opening of two stores in the heart of Manhattan. 

To this end, BETC Design has established the need to transcribe the DNA in a dedicated space for relaxation and product exchange. Tradition and modernity should correspond as best as possible to maintain a strong belief in the natural beauty effectively conveyed by its creator, Mathilde Thomas. The store concept has been considered as the workshop of Mathilde, an educational place where secrets will be revealed to the world. The agency wanted to work on their colors: white, wood and plum in the interior which symbolizes the original wine brand. 

Similarly, in the center, the bar invites us to test and discover the products, which elegantly refers to the wine. The old botanical prints that line the walls have plasma screens that project out of sight of his vineyards cradle of Chateau Smith Haut Lafitte. 

Following this bucolic atmosphere, colors and materials used for the cabinets give a natural and authentic spirit. While the most colorful flasks and designs add more of a contemporary vibe. This willingness to respect the history of Caudalie is the bias of the agency.